2min chapter

Bloomberg Talks cover image

MNTN Founder and CEO Mark Douglas Talks Streaming

Bloomberg Talks

CHAPTER

The Shifting Dynamics of Advertising in Sports

This chapter examines the changing dynamics of advertising during major sporting events, emphasizing the emergence of unconventional audience targeting methods. It contrasts traditional advertisers' pursuit of broad viewership with the targeted approaches of smaller businesses, illustrating the growing importance of data-driven strategies in streaming television.

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