
Aspire with Emma Grede Is Your Idea Worth Pursuing? Here’s How to Tell
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Nov 20, 2025 Feeling inspired by a spark of an idea? Discover how to determine if it’s worth pursuing. Learn the importance of identifying the problem your idea solves and understanding your target audience. Emma highlights the significance of finding your unique selling proposition to stand out. Small problems can lead to successful businesses. Embrace a test-and-learn approach to validate your concept quickly. Launching fast creates momentum, so take action on your vision and let Shopify help you bring it to life!
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Start By Naming The Problem
- Identify the specific problem your idea solves before anything else.
- If people don't care about the problem, they won't buy your product.
Good American's Founding Insight
- Emma explains two insights that led to Good American: most women are above size 12 and most stores ignore plus sizes.
- She used fit, design and values to serve an underserved market and launch an inclusive denim brand.
Small Problems Can Launch Businesses
- Solving a problem doesn't require reinventing an industry; small customer pains can launch businesses.
- Success is personal and the size of the problem should right-size your ambition.
