Aspire with Emma Grede

Is Your Idea Worth Pursuing? Here’s How to Tell

9 snips
Nov 20, 2025
Feeling inspired by a spark of an idea? Discover how to determine if it’s worth pursuing. Learn the importance of identifying the problem your idea solves and understanding your target audience. Emma highlights the significance of finding your unique selling proposition to stand out. Small problems can lead to successful businesses. Embrace a test-and-learn approach to validate your concept quickly. Launching fast creates momentum, so take action on your vision and let Shopify help you bring it to life!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Start By Naming The Problem

  • Identify the specific problem your idea solves before anything else.
  • If people don't care about the problem, they won't buy your product.
ANECDOTE

Good American's Founding Insight

  • Emma explains two insights that led to Good American: most women are above size 12 and most stores ignore plus sizes.
  • She used fit, design and values to serve an underserved market and launch an inclusive denim brand.
INSIGHT

Small Problems Can Launch Businesses

  • Solving a problem doesn't require reinventing an industry; small customer pains can launch businesses.
  • Success is personal and the size of the problem should right-size your ambition.
Get the Snipd Podcast app to discover more snips from this episode
Get the app