
Masters of Scale Stephen Colbert + DonorsChoose's Charles Best — The power of small goals
Jun 30, 2020
In this engaging conversation, comedian Stephen Colbert shares the spotlight with Charles Best, the visionary founder of DonorsChoose. They dive into the magic of starting small to achieve massive change, illustrating how Charles transformed a few classroom projects into a nationwide crowdfunding powerhouse. The duo reflects on the role of humor in activism and education funding. With anecdotes from their journeys, they emphasize collaboration, resilience, and the profound impacts of connecting teachers with generous donors.
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F-Tags for Success
- Focus on F-tags (finite, tidy, achievable goals) to scale effectively.
- Leverage small wins to build momentum and tackle larger objectives.
DonorsChoose Origin
- Charles Best, lacking funds for classroom supplies, photocopied books for his students.
- This sparked his idea to create DonorsChoose, connecting donors with underfunded classrooms.
Initial Growth Strategies
- Charles Best used his mom's roasted pears to incentivize colleagues to post initial projects on DonorsChoose.
- His students mailed 2,000 handwritten letters, raising $30,000 in donations.











