The Monocle Daily Zürich Art Week vs Art Basel: Who wins?
Jun 16, 2025
Join Myriam Zumbühl, a culinary trend expert and columnist, Priska Amstutz, head of marketing at Kunsthaus Zurich, and Noah Horowitz, Art Basel’s CEO. They dive into the vibrant Zürich art scene, comparing it to Art Basel. The discussion highlights the significance of local cultural events and the impact of new art installations like the playful 'Sados' sculpture. Additionally, they explore the evolving dynamics of the art market, including rising collector diversity and the role of art fairs in boosting appreciation for both popular and emerging artists.
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Growth of Zurich Art Weekend
- Zurich Art Weekend has grown into a major cultural event involving galleries, museums, and international visitors.
- It serves as a key meeting point for museum directors and collectors before Art Basel.
Zurich Art Weekend's Strategic Role
- Zurich Art Weekend complements Art Basel it offers a vibrant local art scene before the global fair.
- It attracts international visitors who combine both events, blending local discovery with global showcase.
Jeffrey Gibson's Vibrant Installation
- Kunsthaus Zurich features a large colorful public art installation by Jeffrey Gibson.
- It transforms the austere concrete entry hall into a welcoming, lively space enjoyed by all ages.