The GaryVee Audio Experience Value The Attention Versus Always Making a Sale
Oct 15, 2021
Free artistic expression is often misunderstood. Artists used to fear giving away their work for free, but many successful acts owe their fame to platforms like MTV. The real value of free content lies in the attention and branding it generates, leading to future sales. Today’s oversaturated media landscape makes grabbing consumer attention more crucial than ever. As media evolves, the balance between family and career remains vital for artists navigating these changes, impacting their personal and professional lives.
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MTV and Music Videos
- Many 70s/80s bands, like Styx, refused to make music videos, viewing it as giving away music for free.
- Conversely, bands like Duran Duran and Van Halen embraced videos, gaining immense popularity.
Attention over Economics
- Gary Vaynerchuk prioritizes societal attention over short-term sales.
- He emphasizes establishing value through content in emerging platforms.
Family vs. Career
- Speaker 1 prioritized family, moving away from Hollywood to raise his kids.
- He acknowledges the trade-off between family and career, feeling both gratitude and guilt.