How to Market Your Photography from 5 Pro Photographers

Feb 18, 2025

Guest

Michelle Harris

Guest

Esteban Gil, a wedding and editorial photographer, shares insights on marketing through genuine client relationships and networking. Nicole Begley, founder of Hair of the Dog Academy, discusses the power of pet photography and charitable marketing. Rhea Whitney emphasizes the importance of understanding costs and building your brand as a confident CEO. Michelle Harris, a wedding photographer, highlights connecting with planners and starting with reasonable pricing. Together, they provide actionable strategies to thrive in the competitive photography landscape.

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ADVICE

Use Free Tools To Learn Business Fast

Use free online resources and communities to learn business skills when starting out.
Research educators, join Facebook groups, and use CRMs to grow without big upfront costs.

INSIGHT

There Is No Single Right Business Model

Ignore industry dogma and pick the workflow (IPS, high-volume, a la carte) that fits your life and goals.
Success can look different; you don't have to copy the industry's 'right' way.

INSIGHT

Let Self-Awareness Guide Your Business

Self-awareness helps choose the right business model instead of following industry pressure.
Journal and reassess offerings periodically to prevent burnout and align with your values.

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#538 In this episode of the podcast, I chat with Mandy Wright, Esteban Gil, Nicole Begley, Rhea Whitney, and Michelle Harris down at Imaging USA about the art of marketing your photography business. You'll gain insights into building client relationships, valuing your work, and maintaining passion in your art.

THE BIG IDEAS

Create Lasting Client Relationships: Investing in genuine connections with clients can drive word-of-mouth referrals, expanding your network organically.
Self-Awareness Enhances Success: Understanding what truly aligns with your values and interests can prevent burnout and guide your career path effectively.
Business Adaptability: Adapting your strategy to leverage free resources and tools like social media and online communities can accelerate your growth.
Finding Joy Amid Chaos: Enjoyment and playfulness in your work ensure sustained passion, even amidst the pressures of turning your hobby into a business.

PHOTOGRAPHY ACTION PLAN

Build Client Relationships: Attend events or dinners if invited to show your investment in clients' special occasions. Ensure clear, timely communication, keeping your interactions positive and professional.
Develop Self-Awareness: Journal your thoughts about what feels right in your business to better align with your goals. Periodically reassess your service offerings to ensure satisfaction and fulfillment.
Leverage Free Resources: Utilize social media platforms to showcase your work and engage with potential clients. Join online photography communities for knowledge sharing and mentorship opportunities.
Embrace Creativity: Plan personal photography projects that excite and challenge your artistic boundaries. Explore new techniques or gear periodically to keep your skills dynamic and evolving.
Focus on Genuine Networking: Connect with fellow photographers for support, inspiration, and potential collaborations. Attend workshops and conferences to learn from seasoned professionals and grow your circle.

RESOURCES:

Learn more about IMAGING USA - https://www.ppa.com/events/imaging-usa

Video: 12 Professional Photographers Share Best Marketing Advice for New Shooters - https://youtu.be/ySbMqA0k29w
Visit Mandy Wright's Website - https://www.mandywrightphotography.com/
Visit Esteban Gil's Website - https://www.egilphoto.com/
Visit Nicole Begley's Website - https://hairofthedogacademy.com/
Visit Rhea Whitney's Website - https://rheawhitney.com/
Visit Michelle Harris' Website - https://mharrisstudios.com/

Grab your free 52 Lightroom Presets at
http://freephotographypresets.com/

Connect with Raymond!

Go from Confused to Confident behind the camera with The Ultimate Photography Education Bundle - https://beginnerphotopod.com/bundle
Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!