Pricing Psychology: Offer a Clear Bonus Path

#538 In this episode of the podcast, I chat with Mandy Wright, Esteban Gil, Nicole Begley, Rhea Whitney, and Michelle Harris down at Imaging USA about the art of marketing your photography business. You'll gain insights into building client relationships, valuing your work, and maintaining passion in your art.

THE BIG IDEAS 

• Create Lasting Client Relationships: Investing in genuine connections with clients can drive word-of-mouth referrals, expanding your network organically.
• Self-Awareness Enhances Success: Understanding what truly aligns with your values and interests can prevent burnout and guide your career path effectively.
• Business Adaptability: Adapting your strategy to leverage free resources and tools like social media and online communities can accelerate your growth.
• Finding Joy Amid Chaos: Enjoyment and playfulness in your work ensure sustained passion, even amidst the pressures of turning your hobby into a business.

PHOTOGRAPHY ACTION PLAN

1. Build Client Relationships: Attend events or dinners if invited to show your investment in clients' special occasions. Ensure clear, timely communication, keeping your interactions positive and professional.
2. Develop Self-Awareness: Journal your thoughts about what feels right in your business to better align with your goals. Periodically reassess your service offerings to ensure satisfaction and fulfillment.
3. Leverage Free Resources: Utilize social media platforms to showcase your work and engage with potential clients. Join online photography communities for knowledge sharing and mentorship opportunities.
4. Embrace Creativity: Plan personal photography projects that excite and challenge your artistic boundaries. Explore new techniques or gear periodically to keep your skills dynamic and evolving.
5. Focus on Genuine Networking: Connect with fellow photographers for support, inspiration, and potential collaborations. Attend workshops and conferences to learn from seasoned professionals and grow your circle.

RESOURCES:

Learn more about IMAGING USA - https://www.ppa.com/events/imaging-usa

Video: 12 Professional Photographers Share Best Marketing Advice for New Shooters - https://youtu.be/ySbMqA0k29w
Visit Mandy Wright's Website - https://www.mandywrightphotography.com/
Visit Esteban Gil's Website - https://www.egilphoto.com/
Visit Nicole Begley's Website - https://hairofthedogacademy.com/
Visit Rhea Whitney's Website - https://rheawhitney.com/
Visit Michelle Harris' Website - https://mharrisstudios.com/

Grab your free 52 Lightroom Presets at
http://freephotographypresets.com/

Connect with Raymond!

• Go from Confused to Confident behind the camera with The Ultimate Photography Education Bundle - https://beginnerphotopod.com/bundle
• Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
• Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!