Naavik Gaming Podcast Can Play-to-Earn Ever Be Sustainable?
Feb 4, 2025
Luke Barwikowski, Founder and CEO of Pixels.xyz, dives into the sustainability of Play-to-Earn gaming. He shares the remarkable growth of Pixels, boasting 10 million users and over $20 million in revenue. The discussion covers innovative monetization strategies that enhance player engagement without traditional ads. Luke also highlights shifting player demographics in Web3 and the challenges faced in maintaining user retention. The conversation even touches on creative community initiatives, including virtual weddings, showcasing the strong bonds formed within the gaming ecosystem.
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Reward-Based User Acquisition
- Pixels' player acquisition comes entirely from token rewards, not traditional ads.
- This creates a unique, data-driven model of user acquisition and retention in Web3 gaming.
Key Metrics for Play-to-Earn
- Web3 Play-to-Earn games must tackle bot detection and smart reward distribution for sustainability.
- Return on reward spend (RORS) is key to balancing token rewards and player monetization.
Optimize Rewards With Data Science
- Employ data science to target rewards smarter and reduce waste on bots or non-moneticizing players.
- Boost rewards for users on a positive monetization path or at risk of churn.