Odd Lots Zyns, Vapes and the Very Weird Market for New Nicotine Products
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Jul 29, 2024 In this discussion, John Coogan, co-founder of Lucy Goods, delves into the booming market for nicotine products like Zyn and vapes. He shares insights on the regulatory maze new products must navigate and reveals the dramatic changes in consumer preferences. Coogan addresses the rise of nicotine pouches amid the decline of traditional cigarettes and the fallout of the Juul controversy. He also discusses the environmental challenges posed by disposable vapes and how branding strategies are adapting in this rapidly evolving landscape.
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Soylent's Viral Success
- John Coogan, Lucy's co-founder, also co-founded Soylent.
- Soylent's viral success came from a blog post about the CEO not eating for 30 days.
Moats for Consumer Products
- Consumer product entrepreneurs should target products with moats, like regulatory ones.
- Take things slow, accumulate brand power, market power, and moats.
Nicotine Pouch Ingredients
- Nicotine pouches use a bulking agent like cellulose, flavors, and sweeteners to deliver nicotine.
- They prioritize using ingredients studied extensively for oral consumption, like those used in sodas, to ensure safety.