Innovation has a long and complicated relationship with the “fake it until you make it” mindset. It’s common in the startup world to use unscalable, manual techniques to test demand for a product or service—and then automate processes later on. In this episode, Dev and Michelle discuss notable companies that have employed this strategy to very different outcomes, from Zappos to Amazon and Theranos. 

For more innovation stories and insights, visit: https://www.jumpassociates.com/category/innovation/  

#futurefocused #strategy #innovation #amazongo #theranos #elizabethholmes #zappos #grubhub

Chapters:

7:40 Selling a Vision vs. Overselling

18:30 The Role of Prototyping in Startup Culture

23:26 Headlines of the Future

Headlines of the Future:

The Pentagon is building thousands of AI-enabled drones in anticipation of a conflict with China. https://www.vox.com/world-politics/24107959/replicator-drones-china-taiwan-ukraine-pentagon

Rejoyn just became the first FDA-approved app to treat major depression in patients who are already taking anti-depressants. https://www.npr.org/2024/04/04/1242721542/the-fda-has-approved-the-first-app-to-help-treat-depression

More companies are trying out four-day workweeks after pilots across the UK, Iceland, Portugal, and more have yielded positive results. https://www.bbc.com/worklife/article/20240223-ai-could-make-the-four-day-workweek-inevitable

Links

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Start a conversation: inquiries@jumpassociates.com

The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.