Garage Flex's Alasdair Broom on using eCommerce to satisfy and recruit more customers

Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer's demands for add-ons, and has enabled him to provide two new types of products - a DIY solution, and garage flooring. All of which is increasing customer acquisition. We also discuss stock management, product sourcing, and the challenges of rebranding.

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