#52 - Redefining Luxury: How to Disrupt the Fragrance Industry | Raquel Bouris

The story behind “Who Is Elijah” is a wild one. It went from a risky start-up in a saturated market to an 8-figure household name in just under six years. Get the insider secrets about the importance of emotional marketing, the power of personal storytelling in brand building, and more in this tell all episode. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Wix Studio - Scale your business at: https://www.wix.com/studio (00:00) Introduction (05:21) The Birth of Who Is Elijah Perfume Company (11:11) The Power of Personal Storytelling in Brand Building (16:06) Mastering Video Content to Grow Your Brand (20:01) What Entrepreneurs Can Learn from Luxury Beauty Brands (25:31) Taking Risks and Shifting Entrepreneurial Goals (32:01) Strategic Collaborations to Build Luxury Brand Credibility (36:06) Why Raquel Bouris Chose Not to Name the Brand After Herself (39:08) Expanding Who Is Elijah enters the Global Market (45:21) How Raquel Overcame Financial Barriers in Entrepreneurship (50:51) The Importance of Emotional Marketing in Fragrance Brands (55:11) Gary Vee’s Advice (01:00:01) Scaling Goals: From Start-Up Hustler to Industry Leader (01:05:21) Saying No to Venture Capitalists to Maintain Brand Independence (01:12:21) How Creativity Drives Success in Fragrance Branding (01:17:11) Discovering the Story Behind the Name “Who Is Elijah” (01:21:46) Low-Cost Marketing Strategies That Drive Luxury Brands (01:25:31) The Evolution of Personal Branding for Entrepreneurs (01:30:16) Lessons in Risk and Return on Investment (01:36:01) Conclusion