Day Two DevOps D2DO283: Lessons Learned When a Startup Doesn’t Take Wing
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Sep 24, 2025 In this discussion with Elad Ben-Israel, founder of Wing Cloud and creator of WingLang, we dive into his journey of building a startup and the challenges faced. Elad shares insights on the importance of aligning a product with actual business needs and the pitfalls of timing and target market mismatch. He reflects on how AI trends skewed focus during development and debates the integration of application and infrastructure. The talk also explores the future of WingLang and the lessons he learned about scaling automation and managing cloud resources effectively.
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Model App And Infra Together
- Elad argues application and infrastructure are tightly coupled and should be modeled together to reduce friction.
- Modeling both in one programming model makes names, permissions, and config implementation details.
Separate Platform Policies From App Intent
- Wing separated platform responsibilities (policies, security, deployment) from application intent.
- This lets platform teams enforce rules while developers declare needed resources intuitively.
Coming From AWS Skews Expectations
- After leaving AWS, Elad discovered enterprises don't expect developers to configure cloud primitives like VPCs.
- That cultural gap shaped Wing's design to protect developers from cloud complexity.