The Most Valuable Asset in Your Business - Casey Stanton - Fractional CMO Show - Episode #007

Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset. 

 

Takeaways:

• The most valuable asset in your business is YOU! You have to think about what you can do to protect yourself and make yourself more successful both at work and at home.
• Consider hiring people to help support you. For some this may mean an executive assistant, some may need more than just one person.
• It’s important to have times when you are “on and off” when it comes to your business. For example, only check your inbox during your work hours and stick to this.
• Think about what you are uniquely good at and interested in and set yourself up to work on those things that you find easy and interesting.
• Be very aware of your personal health and diet. Make sure you are hitting your health goals and eating well. What you eat is your fuel and try to only put the best fuel in, this will help you perform better in every aspect of life.
• Ask yourself, what is the one thing stopping your business from growing. What is one SMART decision that you can make to change that one thing and get your business growing?
• What are tasks that waste your time that you could just pay someone to do? For some this is laundry, for others, this is cleaning their car; what is it for you?

 

Quote of the Show:

• “What's one decision I can make today or this week, that's going to free me up; that's going to show me that I think I'm the most valuable asset in my business; that pulls you out of the day-to-day; that allows you to stay elevated so that you can go solve bigger problems so that you can go identify the clients that you want to work with and then go win them and work with them and serve them and deliver high impact marketing strategy and campaigns for them that other people execute through your leadership.” - Casey Stanton

 

Links

• Twitter: @CaseyStanton
• LinkedIn: linkedin.com/in/caseystanton
• Website: cmox.co

 

Ways to Tune In

• Amazon Music
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://fractionalcmo.libsyn.com/spotify
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNtb3Nob3cuY29tL2ZlZWQueG1s
• Stitcher
• YouTube: https://youtu.be/SRfa5Ziwyh4