The Game with Alex Hormozi we made 106M in 72 hours. | Ep 987
Jan 6, 2026
Join the excitement as the host reveals the audacious goal of breaking the record for the fastest-selling nonfiction book. Witness the team's final prep, tackling potential choke points with critical contingency plans. Experience the electric launch day filled with calm selling techniques and the thrill of achieving record-breaking sales. Celebrate the confirmation of a Guinness World Record while reflecting on the deeper mission of empowering entrepreneurs through accessible knowledge and inspiration. Fuel your ambition beyond the numbers!
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Episode notes
Layered Skill Framework
- The $100M book was written as one comprehensive manual covering offers, leads, and monetization.
- Alex split it into parts to teach layered skills that build on each other for scalable business growth.
Document Skills, Not Brand
- Document repeatable skills so others can replicate your results without needing a brand first.
- Use tangible proof to convince skeptics that the methods work before expecting belief.
Control The Presentation Environment
- Minimize distracting stimuli so the presenter stays focused and performs consistently.
- Control the environment design to reduce chances of error during high-stakes live events.
