#38 - Success-ifying Competitive Enablement | Clara Smyth, Brandon Bedford

Adam is joined by Slack's Sr. Product Marketing Manager Clara Smyth and Klue's Competitive Enablement Manager Brandon Bedford for this month's edition of Competitive Enablement LIVE. The trio dive into the reporting and best practices that build the foundation for a successful compete program. Best of all, we hear from friends of the Competitive Enablement like Airtable's Alex McDonnell and Pierre Hiller from Veeam Software as they jump on the mic to share their comments and questions.

Timestamps

(08:31) Clara's reaction to PMA's State of CE report
(11:13) Why CE reporting saved Clara's career
(12:57) Where you should focus your reporting efforts
(17:24) Why stakeholder engagement is key to success
(22:49)The rapid response approach
(25:17) Dealing with ad hoc requests
(29:29) Sharing your prioritization efforts with the org
(32:50) Doing things that don't scale
(36:40) Why a sales first approach is key to success
(37:38)Mastering tactical deal support
(38:57 )Proving impact to sales reps
(53:47) Tiering your competitors

Watch past episodes of Competitive Enablement LIVE here

Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.

To subscribe, visit https://klue.com/newsletter

Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.