Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Google Search Volatility Heats Up and These Sites are Winning

Feb 21, 2025

Thomas Smith, an SEO expert and online business strategist, joins the discussion on Google's fluctuating search rankings. They examine how the latest updates favor niche content over major brands and share insights on the potential impact of AI advancements. The conversation shifts to innovative domain registration strategies and YouTube's new boosting feature for Shorts. Additionally, they explore creative monetization methods through Amazon Influencer earnings and the importance of effective internal linking in niche websites.

01:03:08

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Episode guests

Thomas Smith

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The recent SEO volatility signals potential upcoming Google core updates, necessitating close monitoring of search rankings for website owners.

YouTube's new Shorts boosting feature simplifies video promotion, enabling creators to enhance visibility and engage subscribers rapidly.

Successful niche websites, like Infinite Craft Recipes, demonstrate the power of targeting current trends to attract organic traffic and revenue.

Deep dives

Search Ranking Volatility

Recent trends indicate heightened search ranking volatility, which may signal an upcoming March core update from Google. Tools like SEMrush, Accuranker, and others have reported significant fluctuations in traffic and search rankings, suggesting a shake-up in how websites are being evaluated and ranked. Observations from industry experts, like Barry Schwartz and Glenn Gabe, have pointed out that such volatility precedes major updates, often hinting at Google testing changes to its search engine results pages (SERPs). Businesses and website owners are encouraged to monitor their rankings closely, as this period may indicate shifts that could impact their visibility and traffic.

Intro

4min

Trends in Google's Search Algorithm Volatility

14min

The Future of Domain Ownership and YouTube Strategies

11min

Accelerating Niche Validation and Streamlining Internal Linking

3min

Exploring Passive Income through Content Creation

22min

The Rise of AI-Driven Content Creation in Niche Markets

3min

Exploring Niche Websites in Film Photography

7min

Welcome back to another episode of the Niche Pursuits Podcast!

Today Spencer Haws and guest host Thomas Smith discuss the latest in SEO volatility, YouTube growth strategies, and niche website opportunities.

They delve into the possibility of a March Google core update, WordPress’ new 100-year domain registration, and YouTube’s new Shorts boosting feature.

They also share updates on their side hustles, including Amazon Influencer earnings and YouTube monetization strategies before exploring a few unique niche sites.

Barry Schwartz's tweet: https://x.com/rustybrick/status/1892560083126452269

Glenn Gabe's tweet: https://x.com/glenngabe/status/1892564232584978540

WordPress lets users register their domains for 100 years - https://www.searchenginejournal.com/wordpress-offers-new-100-year-domain-name-registrations/540195/

YouTube's letting channels pay to boost Shorts - https://www.searchenginejournal.com/youtube-lets-channels-boost-shorts-videos/540089/

Spencer's weird niche site: https://infinitecraftrecipes.io/

Thomas’s weird niche site: https://www.filmtypes.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

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