Gender representation in the music industry, and how to undertake a "total restructure" – with Marie Fol, of the Keychange initiative
Jan 11, 2024
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Marie Fol, Lead of the Keychange initiative, discusses gender representation in the music industry and their goal of achieving full gender equality. They explore challenges, counter-arguments, and solutions such as mentoring and festival quotas. They also discuss implementing gender equality, expanding their program, and expressing gratitude towards a specific artist.
The Key Change Initiative aims to restructure the music industry to achieve full gender equality by addressing gender representation across various sectors and challenging power structures.
Key Change tackles the pipeline problem by providing mentoring programs, promoting diverse role models, and advocating for equal access to professional development and promotions.
Deep dives
Key Change Initiative: Working Towards Gender Equality in the Music Industry
The Key Change Initiative, led by Marie Foll, aims to restructure the music industry to achieve full gender equality. The movement focuses on addressing gender representation across various sectors of the music industry. Disturbing statistics reveal the gender imbalance, such as 84% of members of collective management organizations being men and a 28% pay gap at major record labels. Major global orchestras predominantly perform works composed by men, leaving little room for works composed by Black and Asian women. Similar disparities exist in radio airplay and music festival lineups, with white men dominating the scene. Key Change Initiative tackles these issues by implementing a talent development program, encouraging music organizations to sign the pledge for gender equity, and recommending policy changes at national and international levels. The movement aims to reshape perceptions, create role models, and challenge power structures to ensure a more diverse and inclusive music industry.
Addressing the Pipeline Problem and Empowering Underrepresented Talent
The Key Change Initiative recognizes the pipeline problem, where underrepresented individuals lack opportunities and role models in the music industry. To overcome this, the movement provides mentoring programs, pairing talented artists and professionals with industry leaders. Recognizing the need for role models, Key Change works with ambassadors and award winners to inspire others and highlight diverse leadership in the industry. Key Change also emphasizes the importance of addressing HR policies to eliminate bias and discrimination, ensuring equal access to professional development and promotions. By challenging traditional notions of gender roles and empowering parents in the industry, Key Change strives to create a more inclusive and supportive environment for talented individuals to thrive.
Driving Change Through the Key Change Pledge and Systemic Approaches
The Key Change Initiative encourages music organizations to sign the Key Change Pledge, committing to gender equity and monitoring their progress. The pledge aims to achieve a 50% representation of women and gender-expansive individuals across festival lineups and music programming. The goal is not just limited to headliners but extends to all stages and programming, allowing for the growth and development of diverse artists. The Key Change Initiative also focuses on systemic change by working on policy recommendations at the European Union and national levels. By challenging power structures and creating a more inclusive industry, Key Change aims to provide equal opportunities for talented individuals to flourish.
Pushbacks, Changing Mindsets, and Taking Action
The Key Change Initiative has faced pushbacks and common counter-arguments, including claims of natural differences between genders and concerns about reverse discrimination. To counter these arguments, Key Change emphasizes that diversity initiatives aim to rectify historical imbalances and provide equal opportunities. The movement highlights the need for more male allies to understand that gender equity is not about replacing them but about creating a sustainable and diverse music industry. Key Change encourages individuals to update their gender knowledge, examine HR policies, balance their music consumption, and engage with festivals and organizations that have signed the pledge. By questioning biases and expanding their music horizons, individuals can play a role in driving positive change within the industry.
Ep. 137: Marie Fol, Lead of the Keychange initiative, joins Music Ally’s Editor Joe Sparrow and they takes stock of gender representation in the music industry in 2024. Keychange is a global network and movement with a wide ranging remit to works towards what it calls “a total restructure of the music industry in reaching full gender equality.”
Joe and Marie discuss Keychange’s ambitions for the year ahead and talk in depth across a number of areas in the music business – as well as the challenges that Keychange faces, and the pushback and common counter-arguments she faces. Marie and Joe and also dig into the more complex issues, including the "pipeline problem", and her advice on how you can make tangible and actionable differences.