The Scientific Way to Generate and Test Business Ideas

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. 

King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. 

For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch  

Tune in to learn 

• How to use the scientific method to come up with a business idea 
• How to drive traffic to a pre-order page 
• How to build up excitement for new product releases 

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