Tradwives and the Original Kitchen Influencers

In 1924, a man in Iowa named Henry built a radio station so that he could sell more seeds. Then, his rival Earl also created a radio station to sell more of his seeds. This rivalry laid the groundwork for the radio homemaker movement, where women—usually the men’s wives and sisters—filled air time sharing step-by-step recipes, dispensing advice and becoming early social media influencers recording straight from their kitchens, with fans writing letters by the thousands, and visiting the beloved hosts' homes by the busloads. We dive into who these radiomakers were in this episode of Proof.

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