How To Win An Election

How To Bribe An Election

21 snips
Sep 10, 2026
Daniel Finkelstein, a Times columnist and Conservative strategist; Polly Mackenzie, a former senior adviser to Nick Clegg; and Sally Morgan, a former Downing Street Labour adviser, unpack the fine line between election bribes and persuasive tax cuts. They debate Andy Burnham on security and welfare, Labour’s sanctions on Israeli settlements, when sleaze finally hurts politicians, Reform’s image problem, and the case for standard airline luggage.
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INSIGHT

Trump’s Dividend Looks Like A Vote-Linked Redistribution

  • Trump’s $5,000 “dividend” is effectively a vast redistribution scheme, whether described as a benefit, tax cut, or payment.
  • The proposal would cost more than $1 trillion, while its conditional link to Republican midterm success raises potential bribery concerns.
INSIGHT

Tax Cuts And Welfare Can Tell The Same Story

  • Political labels reshape identical financial transfers: welfare sounds left-wing, while tax cuts sound acceptable, even when both move money between groups.
  • Polly Mackenzie notes that poorer recipients spend more quickly, potentially stimulating shops, hiring, and wider economic activity.
ADVICE

Sell Tax Cuts As A Concrete Lump Sum

  • Present tax-cut promises as a clear lump sum so voters understand their value and parties must explain how they will fund them.
  • Daniel Finkelstein suggested this approach to Rishi Sunak, though he doubted the government could responsibly finance the promise.
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