The JOY Broadcast The Joy of Having a "Me For Me" Mentor - with Jana Kingsford
How do you go from sabbatical to six figures in one year?
You find your "me for me" mentor.
This week, I'm sitting down with the woman behind the Joy brand - my mentor, my coach, the person who helped me turn a whisper of "I'm a joy coach" into a thriving, purpose-driven, six-figure business.
Meet Jana Kingsford: The Big Dreams Genie, creator of the Me Brand framework, author of eight books in three months (yes, really), and the mentor I followed for years before I was ready to work with her.
This conversation is about big dreams, personal branding vs. business branding, why your hair doesn't need to be perfect, and what it means to "raw dog" your personal brand (Jana's words, not mine - but I love it).
If you've been following someone for years, if you know deep down who your mentor is but haven't clicked the link yet, if you're building something that feels scary and big and true...
This episode is for you.
What We Talk About
On finding your "me for me" mentor
On Jana's origin story: The Big Dreams Genie
On Oneology: The book that changed everything
On personal branding vs. business branding
On "raw dogging" your personal brand (Jana's concept)
On Jana's hair (yes, really)
On the Me Brand framework
On Figure Seven (Jana's private coaching)
On 2026 and big dreams
Key Quotes
Ali: "In 2023, everywhere I looked, it just kept saying joy, joy here, joy there, joy this, joy that. When someone said 'what do you do?' I said 'I'm a joy coach.' And that's when it hit me."
"Jana, thank you on behalf of me and all of my listeners and all of my clients for helping me bring Joy to the world."
"Your Oneology book is like my Bible. Every line crystallises, alchemizes. I've read it so many times and each time I'm like, YES."
"I need someone to hold me through the big dick moments."
Jana: "I'm the Big Dreams Genie. If we go back to when it started - 2006, pregnant with my second baby at 22, high school dropout signing up to university."
"Four months in I knew: I'm not going to get a job in this field. What's the point? Then I got this rush: Janna, you're here to help women feel capable of their big dreams. Later on this is going to make sense. Trust it, do it."
"I accidentally wrote eight books in three months. I've lost track of all the others but I think I'm at eight."
"If it's ever about THEM for you, it's a business brand. If you're like 'I'm going to create this for this customer' - you're out of personal brand territory."
"Personal branding is you being as YOU as you can be. It's saying what you want to say. It's showing us your Christmas parties, wine at sunset, things we don't expect."
"My hair is like a client machine. A client paid me £70K and she's like 'it's just your hair, I just wanted to brush it.'"
"Raw dogging your personal brand is living in it, being fully in it. It's life-giving. You're on purpose and there's a universal God-given situation that happens."
"People will be like 'how is it working? You literally just show up with your yacht photos and here's Me Brand, buy now.' Because people know you inside out, upside down, round and round."
Connect with Jana
Instagram: @janakingsford (this is where the vibe is vibing) https://www.instagram.com/janakingsford/
Listen now for the conversation that reveals what's really behind the Joy brand - and what's possible when you find your "me for me" mentor.
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