Is Hiring a PR Firm Worth It?| Ep. #985

[00:27] Today’s Topic: Is Hiring a PR Firm Worth It?

[00:45] PR Firms will help you get more coverage.

[01:15] Some charge a retainer, which is a lot of money per month.

[02:45] Paying as you go is a better model.

[03:10] PR firms on retainer aren’t always the most productive or proactive.

[03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.

[04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.

[04:20] PR is good for building brand trust.

[05:00] For the vast majority of people, hiring a PR firm won’t be worth it.

[05:20] Check out the book Purple Cow.

[05:30] That’s it for today!

[05:53] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.