The Advanced Selling Podcast

AI in Sales (Part 2): Pre-Call Research and Content Creation

27 snips
Oct 13, 2025
Explore how Bill and Bryan effectively integrate AI tools into their sales strategies. They share real conversations with AI during client prep and highlight the importance of validating AI-generated research. Learn about creating compelling pre-meeting introduction videos that showcase expertise. Hear how AI can improve follow-up processes and enhance client interactions by remembering context. This discussion is packed with practical prompts and insights for any sales professional looking to modernize their approach.
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ANECDOTE

Mistaken Cockpit Attempt On Flight

  • Bryan described a confused passenger who tried to enter the cockpit thinking it was the bathroom during a flight.
  • He considered intervening but the flight attendant resolved it, highlighting unexpected in-flight drama and quick thinking.
ANECDOTE

United Held The Plane After A Tweet

  • Bill shared how United responded to his tweet and held a connecting flight, turning a service hiccup into a positive experience.
  • The airline's quick social response restored confidence and prevented a missed connection.
ADVICE

Stick With One AI Tool

  • Pick one AI tool and stick with it to build consistent context and workflows.
  • Training a single model over time beats switching platforms for sales prep efficiency.
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