Business Wars Gucci vs Louis Vuitton | All in the Family | 1
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Jun 29, 2022 Dive into the fierce rivalry between luxury giants Gucci and Louis Vuitton, as both struggle with family feuds and outdated leadership. Maurizio Gucci's efforts to modernize clash with traditional values, while Henri Racame navigates skepticism in luxury fashion mergers. The history of lavish status symbols takes a turn as new leaders emerge, setting the stage for an epic showdown. Plus, an inspiring tale of Empress Theodora, who transformed from circus performer to a powerful diplomat, adds a fascinating twist to power dynamics in fashion.
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Tom Ford's Paranoia
- In 1999, Tom Ford, Gucci's creative director, felt surveilled by LVMH.
- This paranoia stemmed from LVMH's attempted takeover of Gucci and the 1995 murder of Maurizio Gucci.
Brand Status and Challenges
- Both Gucci and Louis Vuitton built their brands on status and craftsmanship.
- By the late 1970s, both companies faced challenges: Louis Vuitton with risk-averse leadership and Gucci with family infighting.
Louis Vuitton's Resistance to Change
- In 1977, Louis Vuitton's leadership resisted modernization, sticking to traditional hand-stitching.
- Odile Racamé believed this hindered their competitiveness against brands like Gucci.
