How do you respond when your customer is eager for a demo? Brian Walsh shares some tips to help you navigate this scenario. He covers:

Evaluating the strategic value of an opportunity.
How to tactfully begin a demo with discovery.
Making use of your other relationships in the account.
Knowing when to walk away.

Here are some additional resources:

Deepen Your Discovery | Ascender Course
- https://rb.gy/9mfdh
What Do I Do When My Customer Pushes for a Demo? | Ascender Article
- https://rb.gy/3rlih
Own the Next Step in Your Sales Meetings | Podcast
- https://rb.gy/5wcfd

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How to Resist Customer Pressure for the Demo