ChinaTalk ChinaEconTalk Crossover Episode: China Tech Investor Podcast
Apr 18, 2019
Elliot Zaagman and James Hull, co-hosts of the China Tech Investor podcast, share their expertise on dynamic Chinese e-commerce trends. They dive into the explosive rise of live streaming sales, exploring how influencers create connections that drive fashion sales. The discussion highlights the competitive landscape of local brands versus Western giants, trust dynamics in consumer behavior, and the regulatory challenges in China's entertainment industry. They also touch on crucial privacy issues between Western and Chinese social media platforms, emphasizing the unique investing landscape in China.
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Episode notes
Live Streaming Warehouse
- Elliot Zaagman visited Chinese live streaming studios, observing influencers selling clothes and cosmetics.
- One influencer, Xiao Jianxin, operates a warehouse with 60 workers who inspect and ship products sold during her live streams.
Trust in E-commerce
- Live streamers build trust with consumers, addressing concerns about product quality common on platforms like Taobao.
- This trust is crucial in the Chinese market, where consumers value personal recommendations and relationships.
Live Streaming Skills
- Successful live streamers possess talent and skill beyond just being attractive.
- They entertain, engage, and build trust with their audience, requiring preparation and strong improv abilities.
