While some people think it’s a good idea to take neutral positions, Dan Sullivan says entrepreneurs need to avoid this. In this episode, he and fellow business coach Shannon Waller discuss the business motivation for always choosing a side.

Here's some of what you'll learn in this episode:

• Why trying to be neutral doesn’t teach you anything or get you anywhere
• How to know your own standards.
• How Strategic Coach^® clients learn about themselves.
• The way to strengthen your position using opposing views.

Show Notes:

When you pick a side, you immediately begin learning an enormous amount about the side you’ve chosen and why you’ve chosen it.

If you try to be a neutral person, you just disappear because you’re not for anything.

A lot of people have very strong opinions about their thinking but have no real foundation or basis for their thinking.

The most successful entrepreneurs bet on themselves 100%.

You only become successful by making increasingly more successful judgments.

Obstacles are the raw material for achieving your goals.

Every person is a complete universe of experience and learning.

Other people do things for their reasons, not your reasons.

You can only have a conversation if you show respect for who the other person is.

It’s only if you respect other people’s opinions that you can reverse your own.

Emotions come before our thinking.

You don’t pick a side out of thinking; you pick a side out of feeling.

Resources:

The Impact Filter

Your Life As A Strategy Circle 

The Entrepreneur's Guide to Time Management 

The Communist Manifesto