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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Notepads, shutter clicks, and spreading innovation
Sep 28, 2023
25:13
In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode