How Niche Content can get You More Sponsors with Alexis Grant

They Got Acquired has a very specific niche in mind: businesses that have sold for between $100,000 and $50M. All of their content is focused on telling those stories and helping similarly positioned businesses.

They are using their podcast of the same name to build trust and grow their audience. Allowing people to hear them forges a better connection and gives the business more identity

Sponsorship has played a bigger than expected role! They are increasing the output of their newsletter and will monetize their podcast for season 2. Lexi’s advice: ask for too much at first. You can always come down if they say no.