The Cut Flower Podcast cover image

The Cut Flower Podcast

Nadine Brown: A Journey Through Floristry

Mar 7, 2025
43:44

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we sit down with Nadine Brown, a seasoned florist with over 30 years of experience, to talk about the evolving world of floristry. From starting her first flower shop at just 23 to becoming a leading voice in sustainable floristry, Nadine shares her journey, the lessons she’s learned, and the changes she hopes to see in the industry.

We dive into the importance of local flower sourcing, building strong grower-florist relationships, and why authenticity in design matters more than fleeting trends. Nadine also breaks down common mistakes flower farmers make, the challenges florists face in aligning their business models with their lifestyles, and simple sustainability swaps that can make a huge impact.

If you’re a florist, flower farmer, or just passionate about sustainable design, this episode is packed with valuable insights and expert advice.

What You’ll Learn in This Episode:

🌿 How Nadine transitioned from retail to education with a focus on sustainability
🌸 Why local flowers are crucial for quality, community, and sustainability
💡 The biggest mistakes flower farmers and florists make – and how to avoid them
🎨 Why authenticity in floral design matters more than following trends
🌎 Practical sustainability swaps that florists can implement today
🤝 How mentorship and education are shaping the future of floristry
🌟 Nadine’s vision for a more creative, sustainable, and supportive floristry industry

Connect with Nadine:

📍https://www.theivyinstitute.com.au/ or https://www.instagram.com/the_ivyinstitute

If you loved this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.


Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode