Unlocking Business Agility with Evidence-Based Management

Unlocking Business Agility with Evidence-Based Management provides a practical guide to implementing evidence-based management principles in agile environments. The book emphasizes the importance of data-driven decision-making, focusing on customer satisfaction and organizational effectiveness. It offers various case studies and examples to illustrate how to apply EBM at different levels, from individual teams to the entire organization. The authors highlight the need to shift from activity-based metrics to outcome-focused measures, promoting continuous improvement and adaptation. The book encourages a culture of experimentation and learning, emphasizing the importance of objective data over subjective opinions.