The Truth About Performance Max: It’s Not About Who You’re Selling To

Oct 7, 2022

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Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals.

In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding.

0:00 Introduction | The Truth About Performance Max: It’s Not About Who You’re Selling To

1:04 The fundamentals of marketing

2:21 Taking a step back to prepare the jump forward to Performance Max

7:33 How a small shift can scale your business

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

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