Self-Funded With Spencer From "Sickcare" to "Healthcare": The Future Of This Industry (with John Butler)
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Apr 23, 2024 Consultant John Butler discusses the future of health insurance industry, emphasizing innovative solutions like AI sales tools, ICHRA plans, and Health Sharing Plans. He also talks about shifting from 'sickcare' to a health-focused healthcare system, highlighting the importance of making Americans healthier. The podcast delves into real-time reimbursements, regenerative medicine, and cost-effective employer solutions in healthcare.
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Solutions Exist — Awareness Is The Bottleneck
- Many solutions to fix health insurance already exist but lack awareness among employers and brokers.
- Aligning incentives across stakeholders makes those solutions work and benefits everyone.
From Phonebooks To Evergreen Marketing
- John described learning marketing after joining a Patrick Bet-David mastermind and writing his book Health Insurance Sucks.
- He contrasted old phonebook cold-calling methods with building evergreen marketing systems that run 24/7.
Make Sales A 24/7 Machine
- Use recorded video content and targeted outreach to run sales 24/7 and get meetings from ideal buyers.
- Hire creatives to batch-produce content and use niche outreach to fill your calendar with qualified appointments.