Inside The Stream Streaming Beats Traditional TV With Tubi’s Help
Jun 20, 2025
The podcast dives into the dramatic shift in television viewing, revealing how streaming has finally outperformed traditional TV. Tubi's remarkable growth, with over 100 million users, showcases its niche-focused content strategy. There's a fascinating discussion on the appeal of streaming for older audiences, emphasizing classic content and minimal ads. Challenges facing cable TV are explored, alongside the rising dominance of platforms like Netflix and YouTube, fundamentally altering viewer habits. The insights create a compelling picture of the evolving media landscape.
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Tubi's Niche-Focused Growth
- Tubi thrives by targeting niche audiences with a vast catalog of 275,000 titles.
- This approach enables hyper-personalized viewing largely through AVOD rather than linear streaming.
Tubi's Social Collaboration Strategy
- Tubi aims to position itself between Netflix and YouTube by collaborating with social stars.
- They target a young audience by creating viral content and recruiting influencers.
Streaming Surpasses Cable and Broadcast
- Streaming viewership surpassed cable and broadcast combined in May 2025.
- Cable viewership dropped 38% in four years, showing a steep collapse in traditional TV.