Tubi's Streaming Surge

This chapter explores Tubi's impressive growth, surpassing 100 million monthly users while focusing on niche audiences with its extensive content library. Through an interview with their chief content officer, the discussion highlights Tubi's strategy of ad-supported viewing and its late entry into linear streaming, along with efforts to attract younger audiences. The chapter also examines the changing landscape of streaming, comparing Tubi's success to cable TV's decline and the rise of advertising-supported services.