How to Bounce Back: GC Brown's Story of Redemption and Entrepreneurship with UpCup Koffee GC Brown Books: GCBrownBooks.com UpCup Coffee: UpCupKoffee.com About the Guest(s): GC Brown is a dynamic author and entrepreneur with an intriguing life journey. Originating from a farming background in Indiana, GC Brown traversed the world, finding himself in Africa's diamond fields before landing in the United States federal prison. During his time in prison, he began writing, ultimately securing a seven-book publishing deal upon release. An innovative thinker, Brown is also venturing into the business world with the launch of a functional mushroom coffee brand called UpCup Koffee. Currently residing in California, he juggles his roles as a husband, father to four boys, and an active contributor to literature and business. Episode Summary: In this riveting episode of The Chris Voss Show, GC Brown returns to share his expanded literary journey and new entrepreneurial endeavor. Known for his charismatic storytelling, Brown delves into his life story, from a farmer's son in Indiana to a federal prisoner turned award-winning author. His latest release, "Sniff," part of the Sniff Smoke Shoot series, is just the beginning of a planned seven-book series. Brown thrillingly incorporates prison-inspired anecdotes into his works, feeding Hollywood's interest as options for film adaptations come into view. Brown also discusses converting his innovative ideas into reality with UpCup Koffee, capitalizing on the burgeoning functional mushroom coffee market. This venture not only supports brain health and wellness but is also a testament to Brown's relentless entrepreneurial spirit. Joined by two former cellmates, he has created a coffee product that delivers health benefits without compromising on taste. As a unique coffee enterprise, UpCup Koffee will boast a nationwide retail presence by 2025, underscoring the transformational power of second chances and dedication. Key Takeaways: GC Brown's prison time sparked an impressive writing career, leading to a lucrative seven-book publishing contract. His latest book, "Sniff," draws from rich, diverse experiences and is gaining attention in Hollywood for potential adaptation. Brown's entrepreneurial venture, UpCup Koffee, redefines the health coffee market with a blend of efficacy and delightful taste. The global functional mushroom coffee industry is witnessing explosive growth, forecasted to more than double by 2030. Integrating business experience from former cellmates highlights the power of collaboration and resilience in entrepreneurship. Notable Quotes: "Sniff is a cross between hangover and Oceans 11… a fun ride taking you through grand adventures." "Most kids at that age making that kind of money, taxes and Uncle Sam weren't really at the forefront of my thoughts." "If you're looking for energy without all that caffeine, you're gonna love this coffee." "I came out with a plan and surrounded by people ready to make a difference." "This coffee does exactly what I'm telling you. It does."