The Marketing Millennials

SPECIAL SERIES: When to Fire Your Clients | Bathroom Break #41 🚽

Feb 3, 2025
Navigating client relationships can be tricky, especially when it's time to let go of those who underperform. Clear communication and setting expectations from the start are key to ensuring a smooth parting. The importance of niche marketing comes into play, allowing businesses to focus on ideal clients and streamline efforts. Plus, the hosts share their thoughts on fun Super Bowl halftime show ideas, blending their marketing insights with a dash of humor!
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ADVICE

Time Value vs. Communication

  • Fire clients when the time value doesn't equate with the communication.
  • Often, the most annoying clients are those who pay the least.
ADVICE

Raising Minimums

  • Raise your minimums to filter out problematic clients.
  • There's a correlation between how annoying a client is and how little they pay.
ANECDOTE

Firing Clients

  • Jay Schwedelson realized his agency was firing too many clients.
  • They improved onboarding and managed client expectations better.
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