The Marketing Millennials

SPECIAL SERIES: When to Fire Your Clients | Bathroom Break #41 🚽

Feb 3, 2025

Navigating client relationships can be tricky, especially when it's time to let go of those who underperform. Clear communication and setting expectations from the start are key to ensuring a smooth parting. The importance of niche marketing comes into play, allowing businesses to focus on ideal clients and streamline efforts. Plus, the hosts share their thoughts on fun Super Bowl halftime show ideas, blending their marketing insights with a dash of humor!

13:09

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Quick takeaways

Identifying and defining ideal client profiles helps service-based businesses focus on niche markets for better alignment and satisfaction.

Establishing clear expectations and boundaries from the beginning mitigates misunderstandings and fosters a healthier client-agency relationship.

Deep dives

The Importance of Client Selection

Choosing the right clients is crucial for the success of a service-based business. Engaging with clients who are not a good fit can lead to excessive time drains and stress for the team. It's important to identify and define ideal client profiles to avoid taking on work that doesn't align with the agency's strengths or values. Focusing on niche markets can often result in a more streamlined operation and greater customer satisfaction, ultimately promoting business growth.

Intro

2min

Navigating Client Relationships: When to Let Go

3min

Setting Boundaries for Client Relationships

2min

The Power of Niche Marketing and Strategic Referrals

2min

Evaluating Client Worth and Dreaming Up Halftime Show Lineups

4min

You’re not going to click with every client. So, what’s the right way to break up with them?

Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page.

Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase your minimums? Who gets final say in contractual obligations?

This short ‘n sweet Bathroom Break is all about breaking up the right way—and how it’s changing as we move forward. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com