Talking Roadmaps
How grounded should your roadmap be? | Simon Witkiss
Jul 29, 2022
Justin Woods interviews Simon Witkiss, Global Head of Product & Marketing at TrustQuay. They discuss the evolution of product management, the purpose and audiences of roadmaps, the importance of roadmap visualization and tools, having an expiry date on a roadmap, learning from others in product management, and the philosophy of road mapping.
47:47
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Quick takeaways
- Roadmapping is an iterative process that involves breaking down a vision into executable parts and serves as a guide for reaching a desired destination
- Roadmaps should have expiry dates to set expectations and motivate teams to refresh and update them
Deep dives
Roadmapping as a Process
Roadmapping is an iterative process that should not be feared. It is not just a deliverable, but an ongoing activity. It involves breaking down a vision into executable parts and connecting the dots from goals to execution. It serves as a guide for reaching a desired destination and should be grounded in reality, considering resource capacity and the ability to execute.
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