How to Build a Defensible Moat Around Your Income

[00:25] Today’s topic: How to Build A Defensible Moat Around Your Income.

[00:35] What we talk about when we refer to businesses that have a moat.

[00:58] Examples of what a moat in your business can be.

[01:19] Over the years, moats have become harder to build but brands still seem to work.

[01:41] Brands take a long time to build and you have to offer a quality product.

[02:21] Get people to interact with your brand seven times by going omnichannel.

[03:00] The importance of diversifying your income to protect yourself and how to do it.

[04:00] Survey and ask your audience what they need and expand by offering the solution.

[04:21] Building multiple income streams and making it defensible takes time – so be patient.

[04:56] A list of things you can do to create defensible moats.

[05:37] That’s it for today!

[05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

How to Build a Defensible Moat Around Your Income | Ep. #1544