Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Why You Don't Need a Big Audience to Have a Profitable Podcast

Feb 6, 2024

This podcast debunks the myth that a large audience is crucial for success, emphasizing the importance of differentiation to attract the right audience. It explores listener psychology, understanding their problems, and offers guidance on building a strong foundation for a successful podcast.

20:29

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Quick takeaways

Success in podcasting is about attracting the right audience, not a big one from the start.

Understanding listener psychology and differentiation are crucial for successful podcasting.

Deep dives

Success with a Podcast and Audience Size

Starting a successful podcast does not require a large audience. Many successful podcasters began with a small following and grew over time by engaging the right audience. The key is to differentiate yourself to attract the right audience rather than focusing solely on numbers. A big audience is not a prerequisite for podcast success.

Intro

6min

Overcoming the Fear of a Small Audience and Understanding Listener Psychology in Podcasting

11min

Understanding Listener Problems for Podcast Growth

2min

Guidance on Building a Strong Podcast Foundation and Overcoming 'Podcaster's Block'

2min

“Do I need a big audience to be successful with a podcast?”

It’s the question that keeps every aspiring podcaster up at night, and I get why — they see all these top podcasters with hundreds of thousands of followers on social media (and an email list worth envying) and assume that to be successful with a podcast, they need that too.

In fact most people think that people like Amy Porterfield and Tim Ferris and heck, Joe-freakin-Rogan are successful podcasters because they had a big audience when they started their show.

But nope. It's actually the other way around.

Being ultra-successful with a podcast isn’t about how big your audience is when you start. It's about knowing how to differentiate yourself to attract the right audience *so that* you can grow.

If you have a podcast right now that's not growing like you expected it to (OR) if you’re someone who wants to start a podcast this year and make sure it's successful from the jump...

You’re going to need to know what levers to pull to make sure your show stands out and gets the attention it deserves.

And in this episode, I'm breaking down the first step to doing exactly that. Hit play and let’s make your business bingeworthy.

0:03 - Starting a Podcast? Why You Don't Need a Big Audience to Succeed

1:25 - Social Media is Dead: Here’s Why

4:25 - Build Relationships Over Numbers When Starting a Podcast

7:48 - Why Every Top Podcaster Started from Zero When Starting a Podcast

11:36 - Learning How to Speak Your Listener’s Language

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

Liked this episode? Share it and tag @thecourtneyelmer!

Love this show? Say thanks by leaving a review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).

Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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