The Storypowers Podcast Storytelling at Nike and UnderArmour with Adriano Serff
16. Storytelling at Nike and UnderArmour with Adriano Serff
How do Nike and UnderArmour use storytelling? Why does it work? And what stops everyone else from copying them?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host Francisco Mahfuz.
My guest today is Adriano Serff, who is one of the Marketing Heads at the yogurt giant Danone.
He spent years at Nike and UnderArmour, so we'll talk about how storytelling has been used by these sporting companies to develop their brand image, attract and retain customers, and why that might not be so easy for every company out there to imitate.
I'm a keynote speaker, author, public speaking and storytelling coach. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.