Agency Bytes Ep 076 – Lisa Mullis, Paraphrase Communications – Copy That Matters
In episode 076, I got to sit with Lisa Mullis from Paraphrase Communications. Lisa and I got to discuss the importance of effective brand messaging and copywriting for creative professionals. Lisa shares her journey from running a graphic design studio to focusing on copywriting and helping clients communicate their message. We discuss the challenges of writing copy, especially for oneself, and the impact of poor copy on sales. Lisa also emphasizes the need for a comprehensive approach to brand messaging and the role of mindset work in business success.
Key Takeaways
• Effective brand messaging and copywriting are crucial for creative professionals to attract and convert clients.
• Writing copy can be challenging, especially when it comes to writing about oneself.
• Poor copy can negatively impact sales and the overall perception of a brand.
• A comprehensive approach to brand messaging is necessary, addressing all aspects of the business.
• Mindset work is essential for overcoming resistance, fear, and anxiety in business.
Chapters
00:00 Introduction and Background
03:06 Challenges of Writing Copy
05:39 Positioning and Communication Challenges for Creative Professionals
10:44 Common Challenges Faced by Creative Professionals
14:27 The Impact of Poor Copy on Sales
26:10 The Importance of Mindset Work in Business Success
As a strategic brand coach and copywriter, Lisa helps service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time, and take home more money.
Lisa brings a unique skillset that encompasses both sides of brand messaging—the visual and the verbal. As a kid she lived in the world of language, exploring its many forms through writing, art, and music. You could find her either scribbling stories in notebooks or sketching doodles in art pads. At university, she was formally trained as an ad copywriter through her Journalism degree and as a graphic designer through the Fine Arts program.
During the first 18 years of her career as a graphic designer and owner-operator of a design studio, Lisa witnessed many clients struggle with what to put on their websites and other marketing collateral—in other words, the words. Keen to help and flex her moves as a wordsmith, she started helping clients develop sales-savvy language. In 2016, she officially transitioned her primary focus from design to copywriting.
Today as the head of Paraphrase Communications, Lisa supplements her decades of messaging, design, marketing, and small business acumen with a team of tech specialists for full support from brand strategy to execution. Together they help coaches, consultants, and creative professionals build their businesses through words that win clients—online and in real life—and high-converting marketing funnels that increase productivity and profitability.
With a do-it-together approach to brand messaging and implementation, clients gain much-needed clarity through the process, feel emotionally connected to their message which helps them sell more effectively, and grow their impact through an essential business-building skill—writing—which serves them for the life of their business.
Throughout the year, Lisa holds live events on messaging, copywriting, and marketing strategies for service providers and shares actionable ideas through her weekly newsletter. To stay in the loop, join her here: https://www.paraphrasecomm.com/em-signup
Contact Lisa:
Email: lisa@paraphrasecomm.com
Web: https://www.paraphrasecomm.com/
IG: https://www.instagram.com/paraphrasecommunications/
LI: https://www.linkedin.com/in/lhmullis/
FB: https://www.facebook.com/paraphrasecomm
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