The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Product: How Linkedin Does Product Reviews, A Post-Mortem on Stories, Linkedin Messenger and Spam & Why the Data Advantage in AI is Diminishing with Tomer Cohen, CPO @ Linkedin
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May 26, 2023 Tomer Cohen, Chief Product Officer at LinkedIn, shares his journey from the Israeli military to tech leadership. He discusses the fine line between art and science in product management and the lessons learned from the successes and failures of LinkedIn products, including the discontinuation of 'Stories.' Tomer emphasizes how AI is reshaping product roles, urging leaders to adapt quickly. He also tackles the challenge of spam on LinkedIn and the need for continuous innovation in a rapidly changing tech landscape.
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Tomer's Path to LinkedIn
- Tomer Cohen became a LinkedIn fan after hearing Reid Hoffman speak in 2008.
- Years later, a conversation about mobile strategy led to a job offer, and he eventually became CPO.
Product: Art and Science
- Product development blends science (best practices, skills) and art (vision, intuition).
- The best product people combine knowledge and creativity for effective vision and execution.
LinkedIn Stories Post-Mortem
- LinkedIn launched Stories to encourage sharing by adding ephemerality, but it failed.
- User research revealed creators want content to last and contribute to their professional identity.