The Duct Tape Marketing Podcast Unlocking Your Unfair Advantage
Dec 28, 2023
During this podcast, Ash Ali and Hasan Kubba, award-winning authors and entrepreneurs, discuss their book "The Unfair Advantage" and the importance of identifying and leveraging your unique strengths. They explore the concept of unfair advantages and how they contribute to success in business. They also touch on topics such as turning disadvantages into advantages, the existence of luck and talent, and the significance of focusing on your strengths. Don't miss out on their valuable insights to unlock your unfair advantage!
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Mix Of Luck And Agency
- Life is neither all merit nor all luck; success sits between hard work and serendipity.
- You can increase agency by stacking decisions and behaviors that tilt outcomes toward success.
Use MILES To Audit Advantages
- Identify your unfair advantages using the MILES framework and amplify them in pitches and strategy.
- Use those strengths to decide whether to raise funding, bootstrap, or choose partners.
You Can Make Your Own Luck
- Luck exists and talent exists, but you can increase luck by increasing 'surface area' to opportunities.
- Being proactive and observant makes everyday events more likely to become fortunate breaks.