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Masters of Scale
Rapid Response: Bluesky’s bold plan beyond the ‘X-odus’, with COO Rose Wang
Dec 10, 2024
Rose Wang, COO of Bluesky, a groundbreaking decentralized social media platform, discusses the surge of users seeking alternatives to traditional platforms. With a focus on authentic connections and data privacy, she highlights Bluesky's unique features like chronological feeds that empower users. Wang explains the innovative 'stackable moderation' system, allowing users to manage content actively. She also addresses the challenges of rapid growth, the importance of a subscription model, and how Bluesky prioritizes user consent in a landscape dominated by data use.
32:04
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Quick takeaways
- Bluesky's rapid user growth stems from a growing dissatisfaction with traditional social media platforms, emphasizing the demand for personalized and secure online interactions.
- The platform's focus on decentralization and user-controlled content feeds distinguishes it from competitors, promoting a democratic and engaging social media experience.
Deep dives
Rapid Growth and User Transition to Blue Sky
Blue Sky has experienced significant user growth, particularly following the recent exodus from Elon Musk's X platform, reaching 24 million active users with a core team of only 20 employees. This surge was fueled by users seeking alternatives due to dissatisfaction with their current social media experiences, indicating a broader need for new platforms worldwide. Blue Sky has successfully managed rapid growth phases, having previously experienced similar spikes following its public launch and issues on other platforms like X in Brazil. The deeper reasons behind user migration include a fundamental loss of trust and the need for a more enjoyable and connected social media experience.
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