
 This Week in Startups
 This Week in Startups How VCs evaluate pre-launch startups + Mycocycle's Joanne Rodriguez | E1540
 Aug 21, 2022 
 Joanne Rodriguez, Founder and CEO of MycoCycle, shares her groundbreaking work using mushrooms for environmental remediation. She discusses how her company transforms construction waste into new materials through innovative fungi-based processes. The conversation touches on the challenges of securing venture capital for startups in novel markets and highlights the importance of sustainability in waste management. Rodriguez also provides insights into her vision for a future where mycelium plays a crucial role in creating eco-friendly solutions. 
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Founder Importance
- Prioritize pre-launch startup founders with successful exits.
- Consider founders who significantly contributed to successful startups if no exits.
Domain Expertise
- If a founder lacks a track record, assess their domain expertise and unique insights.
- Look for specific skills and insights that give them an edge.
Customer Analysis
- Evaluate the customer base and existing solutions.
- Understand how the startup differentiates itself and offers better value.



