TED Talks Daily Sunday Pick: Unsolicited Advice — Boeing and how to lead in a crisis
Apr 21, 2024
Explore the tumultuous waters of Boeing's recent crises and the lessons in leadership needed to navigate through them. Discussions highlight the urgent need for a cultural shift, prioritizing safety and integrity over profits. Strategies for redesigning leadership structures aim to restore trust and focus on engineering excellence. Key insights delve into the significance of aligning corporate culture with leadership decisions during turbulent times. Valuable takeaways for any organization seeking to reclaim its reputation emerge from this deep dive.
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Boeing's Shift in Priorities
- Boeing prioritized financial performance over quality, leading to disasters.
- This shift is evident in their move from Seattle to D.C., focusing on lobbying.
Crisis Management
- In a crisis, honor the past, have a clear change mandate, and a way forward.
- Boeing must acknowledge both their engineering legacy and recent failures.
Return to Engineering Roots
- Boeing should return to its engineering roots and prioritize quality.
- Bring back experienced engineers, apologize for past mistakes, and show reverence for engineering.