On Biomimicry with Janine Benyus

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Our guest today is Janine Benyus, who is the Co-founder of Biomimicry 3.8. She is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Since the book’s 1997 release, Janine’s work as a global thought leader has evolved the practice of biomimicry from a meme to a movement, inspiring clients and innovators around the world to learn from the genius of nature.

She has personally introduced millions to biomimicry through two TED talks, hundreds of conference keynote presentations, and a dozen documentaries such as Biomimicry, produced by Leonardo DiCaprio’s Tree Media, 11th Hour, Harmony, and The Nature of Things with David Suzuki, which aired in 71 countries.

In 1998, Janine co-founded the Biomimicry Guild with Dr. Dayna Baumeister. That consultancy morphed into Biomimicry 3.8, a B-Corp social enterprise providing biomimicry consulting services to clients like Nike, General Electric, Herman Miller, Procter and Gamble, and Levi’s.

In 2006, Janine co-founded The Biomimicry Institute, a non-profit institute to embed biomimicry in formal education and informal spaces such as museums and nature centers. Over 11,000 members are now part of the Biomimicry Global Network, working to practice, teach, and spread biomimicry in their region. In 2008, the institute launched AskNature.org, an award-winning bio-inspiration site for inventors.

Janine believes that the more people learn from nature’s mentors, the more they’ll want to protect them. This is why she writes, speaks, and communicates so prolifically about biomimicry.

We talk about:

• Learning from biological systems
• Waging war against nature rather than allying
• How profitable emulating nature can be
• Fitting form to function
• How ant colonies inspire mobile phone networks
• The dependence of the agricultural system on oil
• Photosynthetic Reaction Centre
• Nature is the best chemist
• AI helping the detective work of biologists

Let's get inspired by nature!

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