Adapting your marketing in times of crisis with Lorena Morales, Go Nimbly

Lorena Morales, VP of Marketing at Go Nimbly is this week’s guest on The SaaS Revolution Show. In this episode she shares her experience as a marketing leader, including why Go Nimbly's marketing doesn't focus on lead generation - and how that's all changed with COVID-19. Jason Reichl, CEO of Go Nimbly joined the podcast last year to talk about revenue operations, and Lorena shares the types of companies that can benefit from implementing revenue operations, and why.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)